G Herbo has released the official music video for “How Can I Lose,” the latest visual from his 2026 project Lil Herb: Lil Heroin Edition. Directed by DreFilms, the video expands on the themes of perseverance and self-belief that run throughout the album, pairing behind-the-scenes footage with scenes filmed in New Orleans as the Chicago rapper documents life on the road.
“How Can I Lose,”produced by longtime collaborator Oz On The Track, finds Herbo reflecting on the obstacles that shaped his upbringing, including violence, personal loss and the lingering effects of trauma. Rather than focusing solely on success, the track emphasizes the determination required to overcome adversity, with Herbo balancing introspective storytelling and confidence while reaffirming the resilience that has defined his career. The song closes the 17-track Lil Herb: Lil Heroin Edition, which arrived in June and drew its title from the nickname he used before emerging as Lil Herb, and later G Herbo. The album featured collaborations with Ty Dolla $ign, Polo G, Skilla Baby, YK Dee, Big Opp and Doowop, while blending reflective narratives with the hard-edged sound that helped establish Herbo as one of Chicago’s leading rap voices.
The video follows Herbo from backstage moments to performances and street scenes across New Orleans, offering fans a candid look at his day-to-day routine while reinforcing the authenticity that has become a hallmark of his music. The visual continues the album’s ongoing rollout, following previously released clips including “Mad People,” as Herbo continues to spotlight different chapters of the project through cinematic storytelling.
See the video for ‘How Can I Lose’ – HERE.
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